When you are an entrepreneur, promoting your own business is often not an option, but a necessity. Borrell Associates, a media research firm, suggests many of the SMEs (small and medium enterprises) in the U.S. will double their social media spending for 2019.
In such situations, it helps to know not just what to do in social media, but also how to do it right. In this article, we bring you three important social media Must-Do’s that you must keep up with to make the most of this network. See also this very useful NBC News video:
Research your Competition
The first and the best way to learn is by observing and listening. Make it a habit to keep an eye out on how your competition of SMEs is promoting themselves. Are they speaking as a company profile, are they providing information on developments, are they emoting to appeal? Note their tone of voice, the frequency of posts.
Also, watch out for the kind of posts that are getting more attention than the others. This will give you a clear idea of the kind of communication that works for your sector and will give you a good starting point to base your strategy from.
This post is about WordPress and the different themes, and there’s also a chapter on Joomla websites. When I was first learning WordPress, I was a little bit overwhelmed. There was so much to learn about it: plug-ins, pages, posts and most importantly, themes.
The WordPress theme is, essentially, the public image of your WordPress site. It will determine the look and the feeling that you wish to convey to clients visiting your online home. There are thousands of themes available to you on WordPress.org and choosing one can be a daunting task. There are many factors that go into choosing the right one for your business. Cost, feel, mobile support and ease are just a few of those factors.
Your theme need not cost you anything as there are thousands of free themes available. Simply search the free themes from your dashboard. Should you feel that you must pay for a theme, you can keep the cost small or large depending on your budget.
You have no idea how many keywords some advertisers try to include in the same AdWords Ad Group. I have audited more than one AdWords account with in excess of 200 keywords, all in the same ad group.
While it may seem that dumping all your keywords into one ad group may be convenient, it guarantees that your click-through-rate (CTR) and return-on-investment (ROI) are going to be a lot less than what otherwise might have been the case.
Many studies have already proven that people searching online are often looking for the answer to a question. They will enter a series of words into Google, hit the search button and expect the answer to their question to appear in the results.
Any expert will tell you that the most effective way to attract your prospects attention, is to create ads that answer the question searchers are asking.
After you read this short article, you will have learned how to find out the innermost secrets about the performance of your ads on the Content Network and what you must then do to improve your campaigns to make them more profitable.
Most people back away from the Content Network, thinking that it is not for them. And that is certainly good advice if you are new to AdWords, advertising on a small budget or starting a new campaign in an unfamiliar niche.
But one could also say that the Content Network represents a vast marketplace within which you can advertise your products or services. And if you run your campaigns in the right way, it can be a valuable source of new business as well as a means of establishing your brand throughout the world.
Unquestionably, if you are going to be successful on the Content Network, then you need to monitor the performance of your ads very carefully and adjust your campaigns regularly so that your ads appear only on those websites that are going to bring you true value.
The problem is, how do you know which websites are working for you and which are just lining the pockets of Google and the website owner?
Undoubtedly, professional graphic designers have creative minds, they are artistic and imaginative. Although,y clients mostly think that logo designers are magicians who create imaginative images and come up with creative and mind-blowing ideas for their small business logos with a swish of their wands. But it is not the reality, however, to come up with an interesting idea is not an easy task to do.
Thinking or developing a unique idea in a mind is not a magic that can be generated in a matter of seconds. The designer needs to think a lot for getting an original idea; it involves a complete and elaborative procedure of shifting the idea from designer’s brain to the final logos. A logo represents a brand and a brand is an important part of the communication tools of each brand. (more…)
We receive many emails from high school students asking about how to become a web designer. They often pick out graphic or Web design because of all the cool perks and stories they’ve heard. Perks like the lady who is having a limo drive her to her work every day, free admission to events, or the fantastic presents from clients after they designed something really cool for them. There are stories about the amount of free time, about what a lax profession it is, or that it is constantly changing.
Well, forget about these dreams, it’s really not so easy at all, for most designers at least! There are some things that you should know before deciding to pursue a career in the world of graphic or website design. First, you need to have at least a high school or GED diploma. If you don’t, you can easily prepare online with Bestgedclasses.org for your GED diploma, it’s all free there lessons and practice test and secondly, you will need to find out whether this profession fits your personality. To discover if it does, check out this easy and fun career quiz from MyCareerTools.com. Just get started, and check if your personality meets the results. If it shows you are a creative type, well, that’s good for you, so read on.
One of the biggest advantages to setting up WordPress on your site is the search engines really like most of the themes used on its platform.
The other great thing is that WordPress has a very active developer community. That means there is an almost endless supply of themes and plugins that you can use, for almost anything you can think of.
Since we recently published an article on how to install WordPress, let’s take a look at some of the WordPress SEO plugins that you can use. Laying the groundwork for a well-optimized start from the beginning will mean you can start ranking in the search engines a lot quicker.
To make this easier for you, we’ll take a look at some free and premium (paid) plugins that you can use.
Free WordPress SEO Plugins
All-In-One SEO Pack
This plugin is very easy to get started with.
It generates your META tags automatically and allows you to automatically optimize your post titles for the search engines.
Web Developers approach a website both from the inside and outside or leave some of the outsides to graphics people. Knowing programming makes a Web Developer more technical and more valuable in the marketplace.
Web Designers might be both a Developer and a Designer who can tackle the technical details and do Design. Graphic Designers have traditionally been in print design and know their craft very well but limited in their technical skills. Many Graphic Designers are migrating over to Web Designers and picking up some of the technical details but not the hardcore coding.
This is an ongoing distinction both in Colleges and in the work field. Many colleges Graphic departments now advertise their courses as Web Design but do very little of it depending on the skill sets of the educators. Their focus is still on Graphic Print Design. The colleges have two Web Design courses one being put on by the Information Technology Department and the other by the Arts or Graphic Arts department.
On the internet, your most basic presence is a website. It is the staging point and the hub of everything that you do online. So this post is about how to publish a website.
Almost all of your activity in online marketing goes back to your website. Your website is the face you show for your business. This is where your customer gets his first impression of your business. This is where they interface with your business.
A professional-looking website says that you are a reliable, trustworthy, professional business. A sloppy-looking website says that your business is small-time, amateurish and cannot be trusted.
That is why it is important that your website has a design and content that speaks well of your business. Also, if you have a site or plan to have a site where your customer can buy merchandise (an e-commerce site) you should also ensure that the process of ordering is easy and problem-free.
Basic steps of publishing a website:
Get a domain name. This is the URL or web address that people write on their browser to get to your website. A good domain name is short, memorable, easily spelled and typed, easy to say, and ideally, should contain your business’ keyword. Dotcom (.com) domain names are more trusted than .info, .biz, or any other top-level domains (TLD). Popular places where you can buy a domain are GoDaddy and Register.com. Very often you can get your domain name for free from the host you sign up with.
Get a reliable host. A host is a company that owns the server where your website lives. The main consideration for choosing a host is the number of functionalities it gives you for managing your site, such as a cPanel where you can create a site with a few clicks, accesses your site via file transfer, sees activities on your site via logs, and more.
The new version of Adobe’s CS6 Creative Suite is the upgrade from the previous suite and employs a host of new techniques for users of Dreamweaver, InDesign, Illustrator, and more. For many people who work with images or enjoy photo manipulation, Adobe’s Photoshop is the first stop that people go to.
But how does a person go about learning Photoshop? How can Photoshop benefit you and even bring money as a secondary income? Photoshop is a graphics editing program that allows the user to create and edit photos, pictures, and other designs that can be used for anything from flyers to websites.
Many professionals use the program to enhance their photography, as well as using designs and images created in the program as part of their websites. So what can you use Photoshop for?
Well, if you’ve surfed the Internet, you’ll see that people use Photoshop to create websites and changing pictures.