Social Competence – How to build your marketing organization

I have been writing a short series on key leadership skills required by Leaders. It’s all about Social Competence – How to build your marketing organization.

These lessons are based on the book, Leadership Lessons From Star Trek The Next Generation, by Bill Ross and Wess Roberts Ph.D. This lesson is about the importance of competence and how when it is fostered in your team members it becomes a ‘force multiplier’.

This is more so in MLM and network marketing where the quicker you can get each team member to be competent the more money you and they make.

The mistake so many Sponsors make is to recruit, recruit, recruit without stopping to ensure each person they have brought into their opportunity is competent. Just because you picked things up quickly does not mean they will do the same. I am not saying you have to personally train them but you should know enough about them to be able to point them to a personal development resource that will develop their weaknesses.


Entrepreneurship Theory and Practice

This was the first Coursera course I ever enrolled in, and I’m currently putting the finishing touches on my last assignment. If you are looking for something inspiring and informative, I implore you to check this class out but keep in mind the huge differences between Entrepreneurship Theory and Practice.

Instructed by James V. Green and hosted by the University of Maryland College Park, Developing Innovative Ideas for New Companies was filmed directly in a classroom, giving this course a more casual feel, as you can see the interaction between the students and professor Green.

I will warn you in advance, the lectures are lengthy. The quizzes are NOT multiple-choice, but involve a degree of essay writing. Still, after finishing each weeks’ assignments, I feel like I want to go out and light myself on fire because I’m burning up with so many new ideas about how to not only improve my own business but also how I can expand in the future.


Biotech Startups Should Go Green

One of the biggest and hyped up trends in the business world today is the Go Green movement and to be honest, it has been for quite some time already. What’s the real deal? Want to know why your business should care or maybe should have cared already before? Read on and learn why it is that especially Biotech Startups should go green.

So Why Go Green? Here’s why:

The most obvious answer to this question is all around you. Your planet! If you don’t go green, pretty soon there won’t be a planet to worry about whether you should be going green or not. Most businesses are reluctant to put in extra costs and worry about something that’s going to happen thousands of years from now but Biotec startups should know better.

But here’s the good news: Sustainability today no longer means choosing between your profits and your principles. In the past, talking about going green would mean you either choose to make a stand and “Go Green” no matter what the losses or you simply ignore it and focus on generating higher profits. In this day and age, these two choices are no longer mutually exclusive.


Entrepreneur Resume – List of DO-NOTS

Financial planning is a key step in your start-up business right from the first day. Make sure you have enough capital to start out your business as a professional one. The lack of proper financial budget will result in an amateur business. So check out this post is about the Entrepreneur Resume – List of Do-Nots.

The majority of companies list financial shortage for one of the reasons their businesses failed. Ensure that you have a set budget for your business and stick to it. Let’s see what Evan Carmichael has to say about the entrepreneur’s list of DO-NOTS:

Do NOT forget the vision you started from

One of the biggest mistakes entrepreneurs make is not having a clear vision or goal while starting out. This results in them forgetting what exactly they were working towards achieving and they end up going on tangents. When you don’t know what you’re aiming towards, it becomes increasingly difficult to figure out how to achieve it. Planning everything in detail will make it easier for you to stick to that plan and get to your goal it that much quicker.


Web Designer Job Description

We receive many emails from high school students asking about how to become a web designer. They often pick out Graphic or Web Design because of all the cool perks and stories they’ve heard. Perks like the lady who is having a limo drive her to her work every day, free admission to events, or the fantastic presents from clients after they designed something really cool for them. There are stories about the amount of free time, about what a lax profession it is, or that it is constantly changing. This post gives you a clear Web Designer job description.

Well, forget about these dreams, it’s really not so easy at all, for most designers at least! There are some things that you should know before deciding to pursue a career in the world of graphic or website design.

First, you need to have at least a high school or GED diploma. If you don’t, you can easily prepare online with for your GED diploma, it’s all free there lessons and practice test and secondly, you will need to find out whether this profession fits your personality.


Social Media Marketing Jobs and “Must-Do’s” for Entrepreneurs

When you are an entrepreneur, promoting your own business is often not an option, but a necessity. Borrell Associates, a media research firm, suggests many of the SMEs (small and medium enterprises) in the U.S. will double their social media spending for 2019. This article is all about Social Media Marketing jobs and the “Must-Do’s” for entrepreneurs in that field.

In such situations, it helps to know not just what to do in social media, but also how to do it right. In this article, we bring you three important social media Must-Do’s that you must keep up with to make the most of this network. See also this very useful NBC News video:

Research your Competition

The first and the best way to learn is by observing and listening. Make it a habit to keep an eye out on how your competition of SMEs is promoting themselves. Are they speaking as a company profile, are they providing information on developments, are they emoting to appeal? Note their tone of voice, the frequency of posts.

Also, watch out for the kind of posts that are getting more attention than the others. This will give you a clear idea of the kind of communication that works for your sector and will give you a good starting point to base your strategy from.


WPbeginner – How To Learn Your Way Around WordPress Themes

This post is about WordPress and the different themes, and there’s also a chapter on Joomla websites. When I was first a WP beginner, I was a little bit overwhelmed. There was so much to learn about it: plug-ins, pages, posts and most importantly, themes. So check out this post about how to learn your way around WordPress themes.

The WordPress theme is, essentially, the public image of your WordPress site. It will determine the look and the feeling that you wish to convey to clients visiting your online home. There are thousands of themes available to you on and choosing one can be a daunting task. There are many factors that go into choosing the right one for your business. Cost, feel, mobile support and ease are just a few of those factors.

Your theme need not cost you anything as there are thousands of free themes available. Simply search the free themes from your dashboard. Should you feel that you must pay for a theme, you can keep the cost small or large depending on your budget.


AdWords Ad Group Limit – How Many Keywords To Include

You have no idea how many keywords some advertisers try to include in the same AdWords Ad Group. I have audited more than one AdWords account with in excess of 200 keywords, all in the same ad group. So here you can learn more about AdWords Ad Group Limit – how many keywords to include.

While it may seem that dumping all your keywords into one ad group may be convenient, it guarantees that your click-through-rate (CTR) and return-on-investment (ROI) are going to be a lot less than what otherwise might have been the case.

Many studies have already proven that people searching online are often looking for the answer to a question. They will enter a series of words into Google, hit the search button and expect the answer to their question to appear in the results.

Any expert will tell you that the most effective way to attract your prospects attention, is to create ads that answer the question searchers are asking.


AdWords Placement Performance Report

After you read this short article, you will have learned how to find out the innermost secrets about the performance of your ads on the Content Network and what you must then do to improve your campaigns to make them more profitable. Here you can learn all about your AdWords Placement Performance Report and how to read it.

Most people back away from the Content Network, thinking that it is not for them. And that is certainly good advice if you are new to AdWords, advertising on a small budget or starting a new campaign in an unfamiliar niche.

But one could also say that the Content Network represents a vast marketplace within which you can advertise your products or services. And if you run your campaigns in the right way, it can be a valuable source of new business as well as a means of establishing your brand throughout the world.


WordPress for Dummies

One of the biggest advantages to setting up WordPress on your site is the search engines really like most of the themes used on its platform so learn more about WordPress for dummies here.

The other great thing is that WordPress has a very active developer community. That means there is an almost endless supply of themes and plugins that you can use, for almost anything you can think of.

Since we recently published an article on how to install WordPress, let’s take a look at some of the WordPress SEO plugins that you can use. Laying the groundwork for a well-optimized start from the beginning will mean you can start ranking in the search engines a lot quicker.

To make this easier for you, we’ll take a look at some free and premium (paid) plugins that you can use.

Free WordPress SEO Plugins

All-In-One SEO Pack

This plugin is very easy to get started with.

It generates your META tags automatically and allows you to automatically optimize your post titles for the search engines.