DoctorEbiz (Dr. Ralph Wilson) pioneering online publishing

Someone happening upon one of the Websites of Wilson Internet Services for the first time might imagine an army of writers and editors working behind the scenes, all fed by venture capital millions. With about 1,000 idea-crammed pages at WilsonWeb.com and its associated Doctor Ebiz site, plus more than 7,500 links to Web marketing and e-commerce resources, the Wilson sites comprise the largest research center on Internet marketing anywhere on the Web. So let’s learn more DoctorEbiz (Dr. Ralph Wilson) pioneering online publishing.

Yet creating and managing Wilson Internet Services is largely the work of one man. Ralph F. Wilson, a Baptist minister, runs the site, handling ad sales and nearly all of the writing, with the help of just two link editors and his daughter, Ann, as subcontractors.

“I’ve very deliberately kept my organization lean, so I can focus on what I do best, be nimble enough to change as the markets change, and have the freedom to pursue my calling in the Christian ministry,” Wilson says.

When the industry mantra was “grow, grow, grow,” such amazing efficiency was regarded as quaint and silly. But with so many venture-funded dot-coms now dead or in trouble, bootstrapped Internet operations that have attracted a following, despite a tiny staff, begin to look smart.

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Information Architect – Why we need one

Information was once a sought-after and treasured commodity like a fine wine. Now, it’s regarded more like crabgrass, something to be kept at bay. When Information Anxiety was published in 1999, the cry was: less data, more information. But more than a dozen years of exploding quantities of information have elevated us to a higher level. How can we find what we want and tune out the rest? Let’s look a the Information Architect – Why we need one.

Living in the Information Age has profoundly altered our lives, and those who fail to recognize that the rules of information design are changing will find themselves left behind. Businesses clamoring for an audience find that it’s harder to be heard. When content streams 24 hours a day from multiple channels, the rules of navigation change.

Designers need to rethink how they can make the journey more meaningful, how humans navigate down the path to understanding and what information designers can do to make the trip more compelling.

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