On the internet, your most basic presence is a website. It is the staging point and the hub of everything that you do online.
Almost all of your activity in online marketing goes back to your website. Your website is the face you show for your business. This is where your customer gets his first impression of your business. This is where they interface with your business.
A professional-looking website says that you are a reliable, trustworthy, professional business. A sloppy-looking website says that your business is small-time, amateurish and cannot be trusted.
That is why it is important that your website has a design and content that speaks well of your business. Also, if you have a site or plan to have a site where your customer can buy merchandise (an e-commerce site) you should also ensure that the process of ordering is easy and problem-free.