Undoubtedly, professional graphic designers have creative minds, they are artistic and imaginative. Although,y clients mostly think that logo designers are magicians who create imaginative images and come up with creative and mind-blowing ideas for their small business logos with a swish of their wands. But it is not the reality, however, to come up with an interesting idea is not an easy task to do.
Thinking or developing a unique idea in a mind is not a magic that can be generated in a matter of seconds. The designer needs to think a lot for getting an original idea; it involves a complete and elaborative procedure of shifting the idea from designer’s brain to the final logos. A logo represents a brand and a brand is an important part of the communication tools of each brand.
The creativity of the designers is especially important for big brands that decided to rebrand themselves. Successful rebranding is truly an art, says the editor of Awesome Brands-a websites that reports new rebranding cases and explains the rebranding process.
The complexity happens when a logo needs to explain his idea or plan to the bad type of clients or to project managers. Although the designers study the whole project and the entire process of designing, they often face difficulty when they explain this idea in front of a client, as he cannot put the entire concept in his words. Either it is a small or a large business logo design, a creative design reach to its final designation after many hurdles.
In this article, various stages will be explained through which a graphic designer experience in order to complete a project and design a brilliant idea. Almost all the best design schools follow this process.
Ideas come up with deep learning and understanding of design fundamentals. Creative thinking and interest in the field of designing are the main aspects of getting an original idea, your ideas and creativity can be the wisdom of the design trend and developments. Photoshop is not the only available option. You can learn and understand the nature of creativity by visiting different design websites and browse their logo design showcases which they designed for small business logo design and large business logo design.
Training is an important part of a designer’s career, and if you trained properly, you can create everything and every concept which you want to design. Apart from this, a designer is a magician who designs by hands and minds also use some graphics software. If you want to become a professional designer then you must be fully trained in operating graphics tools, so you can create a complete picture that you have created in your mind.
Before thinking about any design, you first must investigate about your client’s requirement and his business. It is the graphic designer’s worst mistake when he directly jumps to designing phase rather than examining the project requirements. You can’t design anything before investigating and thinking about a particular industry.
After the series of demanding phases, it is the phase when a designer is in the final stage to create his idea. I named this stage Idea + Generation (Ideation) for the creation of a business logo design. This is the stage where a Creator needs to include his creativity, leaning and practice and converts it into a proper image.
The design process is not completed yet; proper execution of a creative process is also an important phase that is normally terminated when the idea has been created. But this is not right, without proper execution, your strenuous labor will go down the drain. The final execution involves converting the sketch into digital format, it also includes adding colors and doing testing on different browsers. Then after the final approval, you can say that your business logo design project has been successfully completed.