This post is about WordPress and the different themes, and there’s also a chapter on Joomla websites. When I was first learning WordPress, I was a little bit overwhelmed. There was so much to learn about it: plug-ins, pages, posts and most importantly, themes.
The WordPress theme is, essentially, the public image of your WordPress site. It will determine the look and the feeling that you wish to convey to clients visiting your online home. There are thousands of themes available to you on WordPress.org and choosing one can be a daunting task. There are many factors that go into choosing the right one for your business. Cost, feel, mobile support and ease are just a few of those factors.
Your theme need not cost you anything as there are thousands of free themes available. Simply search the free themes from your dashboard. Should you feel that you must pay for a theme, you can keep the cost small or large depending on your budget.
Premium WordPress themes come with customer support, which, in some cases, allow for troubleshooting with the theme authors themselves. Keep in mind that if you feel you must purchase a theme, make sure that you stay on the WordPress.org site to purchase it. See also these WordPress tips. Going off of the site and downloading a theme can leave you very susceptible to hackers.
It is important to make sure that you choose a theme that feels right for your business and your own personal style. We each like to leave our own mark on things and our WordPress sites should be no different. Although we recommend Weaver II and Twenty Ten, it is important that you find the theme that best fits your needs. In order to do that, you must play with different themes. Download one or several until you find the theme that best fits your business style. If it’s not right, download another. As with anything, when it is the right fit, you will know.
Mobile support is important for business owners today. Knowing that a client can easily access your WordPress site from their smartphone can put your mind at ease. Several WordPress themes can make this happen for you. Again, you can search these themes from your dashboard and it’s like having a creative idea for designing a new logo. If you have your heart set on a theme that does not support this, there is a way around it with a plug-in. We will discuss that in a different blog.
Ease when working with your theme is also very important. We recommend two themes for WordPress beginners, Weaver II, and Twenty Ten. These are two free themes and they are easy for beginners to understand and work with. These themes are tried and true and they don’t break as often as others.
Your WordPress theme is the way your WordPress site will look to your clients. It is important to give your clients a nice, convenient place to come to. Finding the right theme can take time. But when you find it, your site will be perfect. After all, your WordPress site is your online home and you should make it the way you want it.
5 Basic Signs That Your Website Needs Help!
If your new or established Joomla Website isn’t ranking well, here are 5 Basic Search Engine Optimization items to check and see if your website has even come out of the gate in the SEO race to the top.
1) Is Your Home Page Title “Home” or “Your Company” or “Welcome”?
If so, your most important page isn’t telling Google anything about what you do or how you do it. Don’t make the Search Engines guess. Your page title should utilize keywords in a natural way, with keywords in the front and your company name and location if necessary near the end. Welcome is a nice gesture to be user-friendly, but unnecessary.
2) Do you have a Sitemap?
Check http://www.yoururlhere.com/sitemap.xml or http://www.yoururlhere.com/ror.xml. If it’s a 404 page, you aren’t providing the basics of what your site is all about and how it flows. Many web designers don’t include a sitemap export or sitemap report the search engines as part of their service. If you use Photoshop, check out this post.
3) Are your pages SEO friendly?
Are your page extensions /index.php?option=com_example&Itemid=78 instead of /services/ catering? More guessing games for google and low rankings for you! And if you run an Adwords campaign, may sure you’ll understand how many keywords to include. This is crucial!
4) Don’t go Old School Keyword Stuffing!
Right-click your pages and choose “View Page Source”. If you see <meta name=”keywords” content=”a whole long scrolling ridiculous list of items”…get them out of there. This was SEO 1.0, but it can hurt you now.
5) Check your site’s link health?
Visit http://www.opensiteexplorer.org/ to run a free test of the links to and within your site. You can even compare it to your competitors. If you’re the only one, or one of the very few websites linking to you, it’s time to let others know you exist.
While improving these items is very important to jump start your Joomla Website’s SEO, but this alone won’t propel you to the top in a competitive keyword environment. Create an on-going improvement plan if you want your website to any more than a reference point for your marketing materials.