Information was once a sought-after and treasured commodity like a fine wine. Now, it’s regarded more like crabgrass, something to be kept at bay. When Information Anxiety was published in 1999, the cry was: less data, more information. But more than a dozen years of exploding quantities of information have elevated us to a higher level. How can we find what we want and tune out the rest?
Living in the Information Age has profoundly altered our lives, and those who fail to recognize that the rules of information design are changing will find themselves left behind. Businesses clamoring for an audience find that it’s harder to be heard. When content streams 24 hours a day from multiple channels, the rules of navigation change.
Designers need to rethink how they can make the journey more meaningful, how humans navigate down the path to understanding and what information designers can do to make the trip more compelling.