On the internet, your most basic presence is a website. It is the staging point and the hub of everything that you do online. So this post is about how to publish a website.
Almost all of your activity in online marketing goes back to your website. Your website is the face you show for your business. This is where your customer gets his first impression of your business. This is where they interface with your business.
A professional-looking website says that you are a reliable, trustworthy, professional business. A sloppy-looking website says that your business is small-time, amateurish and cannot be trusted.
That is why it is important that your website has a design and content that speaks well of your business. Also, if you have a site or plan to have a site where your customer can buy merchandise (an e-commerce site) you should also ensure that the process of ordering is easy and problem-free.
The new version of Adobe’s CS6 Creative Suite is the upgrade from the previous suite and employs a host of new techniques for users of Dreamweaver, InDesign, Illustrator, and more. For many people who work with images or enjoy photo manipulation, Adobe’s Photoshop is the first stop that people go to.
But how does a person go about learning Photoshop? How can Photoshop benefit you and even bring money as a secondary income? Photoshop is a graphics editing program that allows the user to create and edit photos, pictures, and other designs that can be used for anything from flyers to websites.
Many professionals use the program to enhance their photography, as well as using designs and images created in the program as part of their websites. So what can you use Photoshop for?
Well, if you’ve surfed the Internet, you’ll see that people use Photoshop to create websites and changing pictures.
In the world of corporate business, one of the standard tools for promoting and advertising businesses is formed by brochures. Brochures are in fact small magazines displayed in hotel lobbies, reception halls, and conferences rooms, and that are out there in order to be picked up by the public. Take a look at this interesting Business Brochure Photoshop Tutorial:
Occasionally, brochures include written statements of the business, but normally they contain pictures of the products made or services rendered by the company. Company brochures can be included in your company products or handed out as calendars or posters.
The point is, as brochures are designed to get the public’s eye on your company, they must be attractive and revealing enough to attract people’s awareness and appropriately explain your sales message. Unfortunately, basically, very few brochures are creatively manufactured with a focus on detail. But let that not scare you away, you can find plenty of options out there to create a fascinating brochure style and design.
Here I will share some examples of remarkable brochure designs you can look at:
For many, the Adobe Photoshop Creative Suite provides everything one needs for photo editing and manipulation; it is user-friendly, highly customizable and highly versatile. However, it’s incredibly expensive. Some users may even have problems with its interface or its overall compatibility. Regardless of your reasons, there are plenty of other programs to consider that are a safe, affordable and a simple alternative to Photoshop. Many are open source, which will save you a bundle. Here are the top five Photoshop alternatives.
1. GIMP (GNU image manipulation program): When it comes to getting the most out of a photo editing software, GIMP has all the features you need to create a variety of stunning effects. If you miss Photoshop’s unique structure, another similar alternative includes GIMPShop, which is a form of GIMP that is quite similar to Photoshop. In terms of navigation, it has almost identical tools featured in Photoshop and allows them to be accessed with ease. Not only is it compatible with a variety of operating systems, but best of all, it is an open source program; which means it can be download for absolutely free. (more…)
Has there ever been an Internet buzzword that has been more abused and confused than community?
Remember back in the naive ’90s, when theglobe.com’s stock rose 606 percent on its first day of trading-an IPO record at the time-because it supposedly was the hot place to chat? Or how about GeoCities, which offered free “homesteads” in online subdivisions, complete with street addresses, as if the first thing you’d do after creating your free homepage would be to hop over to the neighbors’ for a cup of digital coffee.
In a $4 billion deal, Yahoo!! paid more than $100 for every piddling dollar of revenue that GeoCities had from its inception in 1996 through the spring of 1999. But does anyone believe these “communities” would fetch any premium today?
Yet there really is something quite powerful and valuable behind the concept of online community, provided it is used to support a real business objective.
Mistakes were made
The mistake such startups made was in believing that community was a business model unto itself. Interactive tools that allow people with common interests to exchange information work as a revenue opportunity only when they are attached to an established business model. When that’s the case, communities can help a real business acquire and retain customers at a lower cost for a longer time. (more…)
Product design requires creativity, experience and, if you are going to be building the product yourself, a substantial amount of technical know how.
The process of product design starts with the need of a full understanding of the requirements. Requirements gathering is a very distinct skill – sometimes the customer has a great idea, but it takes experience to know how it can be improved, tweaked and slightly changed to make it even better. Very occasionally, it is the job of the product designer to let the customer know that the idea they have just won’t work. again, this ability comes with skill, judgment, and experience and can save the company vast amounts of money!
Product design could be as simple as updating an existing product to make it better, or starting from scratch on a completely novel idea which exists only in someone’s mind. These are often distinct roles and not the same skill set. A good example of product improvement would be Dyson’s bagless vacuum cleaner – a massive improvement on a product that had been around for decades before in the same form.
There is a lot to look forward to if you understand just how mobile marketing is used to enhance your business. It is fun, too, to learn about how mobile devices are utilized in this type of marketing. Mobile marketing is an incredibly effective way to promote your business, when done well. This article will help you unleash the power of mobile marketing with the following tips.
Add a link to your social media pages on your main website and encourage your visitors to find you there. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
Try using Multimedia Messaging Service for sending out coupons for new prospects or to reward the old ones. Include promo codes within the coupons themselves to make it easier for customers. These coupons should contain a special code that your mobile site can track. These coupons are great for attracting new consumers and rewarding loyal ones.
Someone happening upon one of the Websites of Wilson Internet Services for the first time might imagine an army of writers and editors working behind the scenes, all fed by venture capital millions. With about 1,000 idea-crammed pages at WilsonWeb.com and its associated Doctor Ebiz site, plus more than 7,500 links to Web marketing and e-commerce resources, the Wilson sites comprise the largest research center on Internet marketing anywhere on the Web.
Yet creating and managing Wilson Internet Services is largely the work of one man. Ralph F. Wilson, a Baptist minister, runs the site, handling ad sales and nearly all of the writing, with the help of just two link editors and his daughter, Ann, as subcontractors.
“I’ve very deliberately kept my organization lean, so I can focus on what I do best, be nimble enough to change as the markets change, and have the freedom to pursue my calling in the Christian ministry,” Wilson says.
When the industry mantra was “grow, grow, grow,” such amazing efficiency was regarded as quaint and silly. But with so many venture-funded dot-coms now dead or in trouble, bootstrapped Internet operations that have attracted a following, despite a tiny staff, begin to look smart.
These days, Professional Website Designing has a great craze between the businesses. Now everyone accepted the power of the internet and its capacity to penetrate the households and the offices. Everybody wants his website to act as his representative for 24 hours a day for 365 days and generate sales and revenue. If you are planning to have a website and you want to design a website then you should keep some basic things in your mind.
Web design is an important part of advertising a business. The most important thing is the process of web designing that can be really challenging to the designer engaged in it. Apart from the content, keywords, SEO, design, navigability, and search engine marketing, there are certain things that many things that a webmaster must not overindulge.
Doing more than what is needed can yield negative returns and create a business loss. Empathizing with the needs of the patrons and stakeholders before designing a website is highly important for a good web designer. He must research up on website information and read books written by experts and finally apply the knowledge gained therein. He must remember the features and characteristics of a miserable website before starting up the new website.
Information was once a sought-after and treasured commodity like a fine wine. Now, it’s regarded more like crabgrass, something to be kept at bay. When Information Anxiety was published in 1999, the cry was: less data, more information. But more than a dozen years of exploding quantities of information have elevated us to a higher level. How can we find what we want and tune out the rest? Living in the Information Age has profoundly altered our lives, and those who fail to recognize that the rules of information design are changing will find themselves left behind. Businesses clamoring for an audience find that it’s harder to be heard. When content streams 24 hours a day from multiple channels, the rules of navigation change.
Designers need to rethink how they can make the journey more meaningful, how humans navigate down the path to understanding and what information designers can do to make the trip more compelling. (more…)