When you are an entrepreneur, promoting your own business is often not an option, but a necessity. Borrell Associates, a media research firm, suggests many of the SMEs (small and medium enterprises) in the U.S. will double their social media spending for 2019.
In such situations, it helps to know not just what to do in social media, but also how to do it right. In this article, we bring you three important social media Must-Do’s that you must keep up with to make the most of this network. See also this very useful NBC News video:
Research your Competition
The first and the best way to learn is by observing and listening. Make it a habit to keep an eye out on how your competition of SMEs is promoting themselves. Are they speaking as a company profile, are they providing information on developments, are they emoting to appeal? Note their tone of voice, the frequency of posts.
Also, watch out for the kind of posts that are getting more attention than the others. This will give you a clear idea of the kind of communication that works for your sector and will give you a good starting point to base your strategy from.
Plan Your Online Voice
You next need to decide on the right kind of people to be the voice of your entrepreneurial venture. The people who speak on your behalf should not only be well versed with the company’s work but also with its ethics and values. You then need to decide on the tone of voice that you will adapt for your SME’s communication. Once you’ve learned how to work your way around WordPress themes, you could much easier apply these techniques.
Would it be a matter of fact relation of developments or an emotive appeal? Finally, you need to decide the social media marketing mix of channels that you will use. While Instagram, Pinterest, Twitpic, and Flickr are great for image-related sites; Twitter, Facebook, and MySpace are great for social sharing. LinkedIn is a must-have for building not just a professional customer base but also strengthening business links.
Act and Measure
Finally, put your plans into action. Start with an objective in mind and begin working towards it. Social media trends tend to change with time, so constantly keep a tab on whether the tools you are using are most relevant and recent. As per the Social Media Examiner, an increasing trend is seen in social media marketing and you’ll learn to discover things like how many keywords should be in your ad campaign, for example.
Over 75% of marketers will increase their media spending in 2019. From being just a low-cost element of the entire marketing mix, social media has today evolved to become one of the most important assets for a company (especially SME’s) marketing plan. As an increasing number of entrepreneurs tap the benefits of social media, it is important that you not only start early but also start right.
Mind Your Marketing
When you are an entrepreneur, it means that you are your own boss. Your business thus needs your unique skills and at the end depends upon your marketing acumen and it could be very important to understand your AdWords Placement Performace Report. Here are a few product marketing tips to help you promote your product so that your hard work pays off.
The first step to marketing is knowing your product extremely well. You cannot be everything to everyone, so there is no need to start trying. Instead, focus on the strengths of your product/ service and make it benefit your target audience. Also, instead of being another ‘me-too’ product differentiate yourself, either by the value you deliver, the price you charge or demographic focus.
Make it presentable
In order to sell your product or idea to a customer, you have to make it look good. People do not like to be associated with a product that is not good looking or does not speak their language. Packaging is an important element of the marketing mix and has to be given sufficient attention. Read here more about how to publish your website.
Promote it well
Marketing is all about promotion. Once you have decided what your product is mainly going to sell and how you will present it, promote it using the right marketing mix and don’t also underestimate the relevance of a great logo. Decide what you are going to tell your audience and then promote your product using the right communication and media channels.
It is important to get your voice heard at a place where your target audience is hearing. Thanks to plenty of social media options available today, doing this has become much easier. Reach out to your customers through social media channels like Twitter, Facebook, Linkedin, and Youtube and talk about not just the product, but also the experiences around it.
Marketing is not an easy job and it can take up a lot of time and energy not to mention resources, three things that entrepreneurs often lack. You can choose to hire a marketing expert to do the job for you or decide to take it up yourself. Whatever you do, keep in mind that the right message should reach the right audience at the right time.