One of the biggest and hyped up trends in the business world today is the Go Green movement and to be honest, it has been for quite some time already. What’s the real deal? Want to know why your business should care or maybe should have cared already before? Read on and learn why it is that especially Biotech Startups should go green.
So Why Go Green? Here’s why:
The most obvious answer to this question is all around you. Your planet! If you don’t go green, pretty soon there won’t be a planet to worry about whether you should be going green or not. Most businesses are reluctant to put in extra costs and worry about something that’s going to happen thousands of years from now but Biotec startups should know better.
But here’s the good news: Sustainability today no longer means choosing between your profits and your principles. In the past, talking about going green would mean you either choose to make a stand and “Go Green” no matter what the losses or you simply ignore it and focus on generating higher profits. In this day and age, these two choices are no longer mutually exclusive.
Today less waste equals more cash since the reduction of waste will reduce your costs and give you a significant amount of savings. Businesses around the world are consuming a gigantic chunk of the environmental pollution blame. There are certain things entrepreneurs should absolutely NOT do and there are things you can’t do without!
Average businesses consume 4 tons of paper each year. Think of that as a big garden full of beautiful trees. Now think of all the businesses around you. That’s a lot of trees. That’s why recycling and reducing waste have become the top two ways of creating a green workplace. Companies whether large or small have learned to bring that across in the AdWord campaigns and started taking steps to reduce their carbon footprints.
Green walls are becoming a regular sight in most offices these days. These towering walls of plants are not just easy on the eyes but on the environment as well and your social media marketing efforts should radiate that clearly. They allow less heat to be radiated indoors, thereby reducing the cooling requirements of a building and saving up on electricity costs. These living walls do more than just make the building “look” green.
Also, sustainability today has taken a step further and is no longer just about lowering utility bills and this definitely counts for Biotech Startups. Now that more and more people have jumped on the green wagon, it has become a thought process and a next-generation business thinking agenda because it increases a company’s value by attracting sustainability-conscious customers, thereby improving their AdWords Placement Report, their capital raising position and funding.
There are also apps being developed that encourage sustainability like iRecycle, which shows you locations where you can recycle and what you can recycle and PaperKarma which helps save paper by reducing the junk mail you get. All you do is take a picture of the junk mail you got and upload it on the app, and it gets your name off the mailing list.
Everyone knows that this is a social obligation that cannot be ignored. But people were reluctant to do it because of the extra effort it takes and the costs it incurs. Now it is becoming easier and easier to bring this obligation to the top of everyone’s agenda because of how easy it is becoming and will continue becoming in the future, leading us to a healthy, green and sustainable planet to work in and Biotech is at the forefront.
How to Keep a Competitive Edge – Innovation!
What separates a successful business from one that is dwindling?
Are you a small business owner in an extremely competitive market, wanting to stand out from the rest? Don’t want to be sidelined? A keyword to take note of is continuous innovation. The minute you stop thinking of ways to create new ideas and implement improvements, your business will hit a plateau. And what’s worse for an entrepreneur than hitting a plateau? Going downhill.
Staying a step ahead of just being creative will go a long way for your business. Innovation means, implementing a creative idea into a product or service. It is important to realize that this needs to be a continuous process in order to be successful. By thinking outside the box, a business will develop a brand image that is unique, that will catch people’s eye and will draw them in. Create your vision and make that clear in your web presence– but don’t stop there. Do it again and again- and then again.
To take an example, Dyson has shown exactly that through their Air Multiplier machines, that are doing the same thing as a regular fan, but the one thing that their brand image screams is innovation. By making their fans bladeless, not only have they improved their product by eliminating noise, improving the visual design drastically, but they have done so in a creative and innovative way. See also this post about Dr. Ralph Wilson (Doctor EBiz) and how he pioneered online publishing
I know, Biotech is mostly for the big companies but an easy place to start for new entrepreneurs is to write down day to day ideas or hurdles that they face. Then brainstorm ideas to fix them. Act like you’re your own web designer. Keeping your mind running will keep it creative and that is where the key to the next innovative idea lies.
What makes a business unique is the ability to stand out from the rest and that can only be achieved if entrepreneurs keep the gears in their heads turning, always moving forward, always thinking of ways to make their business bigger and better. In other words, continuous innovation needs to be at the forefront of any business’s agenda to achieve a competitive edge -and come up with the next billion dollar idea.